The objectives of The Smart Choice campaign are to promote pork of European origin in the Chinese, Vietnamese and Filipino markets through a series of events and activities in a span of three years.

It is a smart choice because production standards guarantee the highest respect for the environment for white pork production worldwide; unparalleled quality and safety; and strict mechanisms to ensure that pigs are well taken care for throughout their lives. You can’t go wrong when choosing European pork for your business, family or yourself!

This O2O campaign, which runs from 2023 to 2025, includes live events such as master classes, tastings, promotions in restaurants, participation in tradeshows and buyers’ missions to Europe, as well as social media promotion on platforms such as WeChat, Weibo, Douyin, and Douguo, targeting food and beverage professionals and consumers interested in premium pork.