European Pork, the Smart Choice

Video review | Restaurant Promotion HCMC 2024
In case you missed it, here is a video recap of the highlights of the opening event of HCMC Restaurant Promotion!
EU Pork, The Smart Choice: A Recap of 2024 Events
2024 was a great year for the "EU Pork, The Smart Choice" campaign, a series of diverse activities were executed throughout the three markets, showcasing the excellence of Spanish and Portuguese pork. Have a look at a summary of these...
Vietnamese professionals visiting Spain and Portugal
From October 21st to 25th, a group of 10 Vietnamese professionals, including key pork importers, participated on a study trip to Spain and Portugal as part of the "EU Pork, the Smart Choice" promotional campaign. The delegation visited prominent locations...
EU Pork Highlights Trade Opportunities at CIIE
From November 5th to 10th, 2024, the China International Import Expo (CIIE) in Shanghai once again became the centre of attention in China. At this prestigious event, premium European pork from Spain and Portugal took the spotlight, offering Chinese professionals…
EU Pork restaurant promotion: for the first time in Ho Chi Minh City
From December 3rd to December 16th, Ho Chi Minh City is hosting a 14-day promotion, featuring premium European pork. Four renowned restaurants in the city showcased the culinary versatility of EU Pork, each offering a specially curated menu: Iberico Tapas...

Why is EU Pork the Smart Choice?

The EU is the second pork producer and the largest exporter of pork and pork products in the world. This was achieved thanks to our strong foundations of pig farming and utmost standards in sustainability, food safety, animal welfare, traceability, quality, and taste, features observed throughout the whole production process to ensure the interest and health of consumers. Choosing EU pork products is a smart choice!

Is EU Pork safe?

The European Commission safety standards determine strict principles for food production, starting from animal feed to the transportation, slaughtering, cutting, processing, and packaging of the final product. Traceability is a key aspect of maintaining food safety in the EU, it permits tracking food, animal feed, and ingredients throughout all the stages of the production and distribution chains to address risks and protect public health. Biosecurity and disease control are also at the core of the EU’s safety strategy.

Is EU Pork a good quality meat?

Through this set of legislation, the European Union ensures that the pig farming industry stays productive and efficient while maintaining sustainability and environmental protection, making European Pork, the smart choice, when consumers make an informed decision. They are not only choosing the higher-standard meat, but also through their decision they reflect their interest in the well-being of the nature.

What is EU Pork, The Smart Choice?

This is a promotional campaign organised by INTERPORC and FILPORC to promote safe, high-quality EU pork from Spain and Portugal in the Chinese, Vietnamese, and Filipino markets. It involves a variety of live events such as cooking contests, tastings, seminars, participations in tradeshows and buyers’ missions to Europe, as well as social media promotions aimed at F&B professionals and consumers interested in premium pork.