European Pork, the Smart Choice

EU Pork promotion at Epermarket is here!
EU Pork, The Smart Choice campaign has once again partnered up with Epermarket to bring premium and top-quality European pork to consumers all across China. Epermarket is a well-respected e-commerce platform dedicated to imported products, with a robust supply chain...
The Philippines still struggles with ASF and competition for imported pork share increases
The Filipino pork industry is trying to figure out how to fight ASF and reduce its imports dependence. Lately, the Department of Agriculture has revised its pig recovery program, which they have now called Modified Integrated National Swine Production Initiatives...
Vietnam: record retail prices for domestic pork and import and imports keep flooding in
In Vietnam, pork prices are hitting a 4-year high. Three key factors can explain this: Feed prices have increased a 9.6% since a year ago, so re-herding of pig population isn’t happening as same speed as the domestic demand of pork....
Chinese pork market is recovering with higher prices for both local and imported products
The pork market has been in recovery mode in the last few months driven by less supply and stable demand that led to increasing prices. Aside from a slight decline at the end of August, the price trend has been...
China International Import Expo 7th edition
The seventh edition of the China International Import Expo (CIIE) will take place from November 5th to November 10th, 2024, at the National Exhibition and Convention Center in Shanghai, and the "EU Pork, The Smart Choice" campaign, will participate once...

Why is EU Pork the Smart Choice?

The EU is the second pork producer and the largest exporter of pork and pork products in the world. This was achieved thanks to our strong foundations of pig farming and utmost standards in sustainability, food safety, animal welfare, traceability, quality, and taste, features observed throughout the whole production process to ensure the interest and health of consumers. Choosing EU pork products is a smart choice!

Is EU Pork safe?

The European Commission safety standards determine strict principles for food production, starting from animal feed to the transportation, slaughtering, cutting, processing, and packaging of the final product. Traceability is a key aspect of maintaining food safety in the EU, it permits tracking food, animal feed, and ingredients throughout all the stages of the production and distribution chains to address risks and protect public health. Biosecurity and disease control are also at the core of the EU’s safety strategy.

Is EU Pork a good quality meat?

Through this set of legislation, the European Union ensures that the pig farming industry stays productive and efficient while maintaining sustainability and environmental protection, making European Pork, the smart choice, when consumers make an informed decision. They are not only choosing the higher-standard meat, but also through their decision they reflect their interest in the well-being of the nature.

What is EU Pork, The Smart Choice?

This is a promotional campaign organised by INTERPORC and FILPORC to promote safe, high-quality EU pork from Spain and Portugal in the Chinese, Vietnamese, and Filipino markets. It involves a variety of live events such as cooking contests, tastings, seminars, participations in tradeshows and buyers’ missions to Europe, as well as social media promotions aimed at F&B professionals and consumers interested in premium pork.