After the success of the last e-commerce promotion activity at Chunbo, the From Farm to Fork campaign will soon launch a longer 35-day activity in Benlai (本来) a leading e-commerce platform that focusses on high quality and safe fresh products.
The promotion includes the display of From Farm to Fork banners in their opening page for 3 days, and in the first 6 frames on their main page for 35 days. It will also feature an EU pork pavilion with over 10 references of pork from Spain and Portugal, several publications on the platform’s social media and the promotion of the campaign’s own social media accounts. Online shoppers will be able to purchase both Spanish and Portuguese cuts in a wide range of cities in China.
During the promotional period, two thousand coupons will be distributed to online shoppers that follow our official WeChat account and that purchase a minimum amount of EU pork. This activity also includes a live broadcast with Benlai’s professionals to promote the key merits of EU pork, which will include a lucky draw to increase awareness and reach.