On November 25th, the Sheraton Hotel in Shenzhen held an EU pork tasting event for professionals. Jack Gong, Executive Chef of the Shenzhen Sheraton and Huang Wei the Head Chef at Mezzo restaurant, used the target pork cuts of the…
Chefs are key in the decision-making process of using pork. Therefore, it is crucial for them to know the product well, use quality products, and be able to train their staff. To achieve this and create a value adding image,…
For two weeks starting on Friday, November 13th, four international cuisine restaurants in Shenzhen will have a “From Farm to Fork” menu available for consumers to taste different cuts of tasty EU pork. The menus include a variety of dishes,…
Preparations are at full speed for CIIE, taking place in Shanghai from November 5th to the 10th. After the cancellation of FMA 2020, CIIE will be the only trade fair for From Farm to Fork campaign in 2020. Several Spanish…
Four restaurants in Shenzhen will come together to provide the best dishes using European Pork from Spain and Portugal. They will have a “From Farm to Fork” menu featuring key pork cuts in different dishes; and decorations for a two-week…
The 35 days promotion at the e-commerce platform Benlai has been a success for European pork from Spain and Portugal in terms of reach, engagement from the audience, and sales. The promotion included the display of From Farm to Fork…
After the success of the last e-commerce promotion activity at Chunbo, the From Farm to Fork campaign will soon launch a longer 35-day activity in Benlai (本来) a leading e-commerce platform that focusses on high quality and safe fresh products….
As COVID-19 restrictions start to ease in China, the From Farm to Fork campaign is planning its first offline events to increase the promotional impact on Chinese food professionals. One of these events will consist on an EU pork tasting…
From Farm to Fork campaign will be present in several trade shows in China, including FMA, that will take place in Guangzhou on 24th-26th September, and CIIE, in Shanghai on 5th-11th November, both of great importance for the meat industry…
On top of the active social media and online promotion, this campaign will also organise and participate in a significant number of events. Due to the COVID-19 pandemic, we are constantly monitoring and assessing the risks of upcoming events to…
CAMPAIGN FINANCED 
