The From Farm to Fork campaign kickstarted its promotional activities by launching a 15-day promotion at Chunbo (春播), a leading fresh food e-commerce platform that focusses on high quality and safe products.
The promotion includes the display of From Farm to Fork banners, an EU pavilion with 15 references of pork and several publications on the platform’s social media. Online shoppers will be able to purchase for the first time Portuguese pork; as well as a variety of Spanish cuts.
This e-commerce promotion ran from 22nd May to 6th June. In this period, two thousand coupons were distributed to online shoppers that follow our official WeChat account. They redeemed RMB 40 (about EUR 5,20) for purchases of EU pork exceeding RMB 128 (EUR 16,68).