Four restaurants in Shenzhen will come together to provide the best dishes using European Pork from Spain and Portugal. They will have a “From Farm to Fork” menu featuring key pork cuts in different dishes; and decorations for a two-week period. The campaign’s key messages highlighting the safety and quality of EU pork will be displayed in menus and decoration.
The activity includes an opening day in which selected professionals and consumers are invited and enjoy a set menu with paired drinks after one of the campaign’s representatives introduces EU pork key messages and merits. This opening is scheduled for November 13th at Mezzo, and the promotion in all restaurants will last until November 29th.
The tentative list of restaurants includes Mezzo, the restaurant in 5-star Sheraton hotel, La Maison, Shark, and Azzurro, three well known international restaurants in the city.