Did you miss it? Horeca promotion in Shenzhen – Video review
On the past July 27th, a sensational Restaurant Promotion Opening Ceremony was held at Morton’s Grille in Shenzhen, featuring premium pork from Spain and Portugal as part of the “EU Pork, The Smart Choice” campaign. Let’s take a quick bite…
Restaurant Promotion in Shenzhen
In July, a total of four restaurants will participate in a campaign to promote the consumption of EU pork. These restaurants will showcase a variety of cuisines, including both EU and local specialties. The promotion will involve the use of...
Anufood, a new tradeshow for the Campaign
2022 will be a busy year in terms of tradeshows, the first one that the campaign will have presence on will be Anufood China 2022, where European Pork, Excellence from Farm to Fork Campaign will participate with a booth and…
Cured ham, the EU’s “hero product”
EU ham is a ‘hero product’, spearheading the efforts to position EU pork as a quality product, trusted and recognised worldwide. The knowledge of this product among Chinese consumers is still low but it is growing rapidly, as shown in…
Successful EU pork tasting in Shenzhen
On November 25th, the Sheraton Hotel in Shenzhen held an EU pork tasting event for professionals. Jack Gong, Executive Chef of the Shenzhen Sheraton and Huang Wei the Head Chef at Mezzo restaurant, used the target pork cuts of the…
Enjoy European pork at four different restaurants in Shenzhen
For two weeks starting on Friday, November 13th, four international cuisine restaurants in Shenzhen will have a “From Farm to Fork” menu available for consumers to taste different cuts of tasty EU pork. The menus include a variety of dishes,…
Restaurant promotion in Shenzhen
Four restaurants in Shenzhen will come together to provide the best dishes using European Pork from Spain and Portugal. They will have a “From Farm to Fork” menu featuring key pork cuts in different dishes; and decorations for a two-week…
EU pork tasting in Shenzhen
As COVID-19 restrictions start to ease in China, the From Farm to Fork campaign is planning its first offline events to increase the promotional impact on Chinese food professionals. One of these events will consist on an EU pork tasting…
