2022 will be a busy year in terms of tradeshows, the first one that the campaign will have presence on will be Anufood China 2022, where European Pork, Excellence from Farm to Fork Campaign will participate with a booth and…
EU ham is a ‘hero product’, spearheading the efforts to position EU pork as a quality product, trusted and recognised worldwide. The knowledge of this product among Chinese consumers is still low but it is growing rapidly, as shown in…
On November 25th, the Sheraton Hotel in Shenzhen held an EU pork tasting event for professionals. Jack Gong, Executive Chef of the Shenzhen Sheraton and Huang Wei the Head Chef at Mezzo restaurant, used the target pork cuts of the…
For two weeks starting on Friday, November 13th, four international cuisine restaurants in Shenzhen will have a “From Farm to Fork” menu available for consumers to taste different cuts of tasty EU pork. The menus include a variety of dishes,…
Four restaurants in Shenzhen will come together to provide the best dishes using European Pork from Spain and Portugal. They will have a “From Farm to Fork” menu featuring key pork cuts in different dishes; and decorations for a two-week…
As COVID-19 restrictions start to ease in China, the From Farm to Fork campaign is planning its first offline events to increase the promotional impact on Chinese food professionals. One of these events will consist on an EU pork tasting…
CAMPAIGN FINANCED 
