On top of the active social media and online promotion, this campaign will also organise and participate in a significant number of events. Due to the COVID-19 pandemic, we are constantly monitoring and assessing the risks of upcoming events to evaluate whether we need to adjust the calendar of activities. Unfortunately, we had to re-schedule all live events planned for the first half of the year so there will be a packed second half assuming that situation improves.
As of the release date of this issue, the current plan for the rest of 2020 is the following:
- Kick-off event in Beijing and Shanghai: without confirmed date.
- EU Pork tasting for professionals in Guangzhou: without confirmed date.
- Promotions in restaurants in Chengdu: without confirmed date.
- Promotions in restaurants in Shenzhen: without confirmed date.
- Retail promotions (multicity): without confirmed date.
- Pavilion at Food, Meat and Aquatic Products trade fair (FMA) in Guangzhou: 24th-26th September 2020.
- EU Pork tasting for professionals in Guangzhou: without confirmed date.
- Pavilion at China International Import Expo (CIIE) in Shanghai: 5th-10th November 2020.
- EU Pork cooking contest (Guangzhou, Beijing, Shanghai and national final): tentatively November and December 2020.
- E-commerce promotion: November 2020.
- Promotions in restaurants in Wuhan: without confirmed date.
- Technical seminar for professionals in Tianjin: without confirmed date.
- Buyers mission to Europe: no tentative date until international travel resumes standard operations.
We will inform you timely via this newsletter as soon as situation offers more clarity and we can confidently start assigning dates to all the activities above.
