On November 25th, the Sheraton Hotel in Shenzhen held an EU pork tasting event for professionals. Jack Gong, Executive Chef of the Shenzhen Sheraton and Huang Wei the Head Chef at Mezzo restaurant, used the target pork cuts of the…
Chefs are key in the decision-making process of using pork. Therefore, it is crucial for them to know the product well, use quality products, and be able to train their staff. To achieve this and create a value adding image,…
For two weeks starting on Friday, November 13th, four international cuisine restaurants in Shenzhen will have a “From Farm to Fork” menu available for consumers to taste different cuts of tasty EU pork. The menus include a variety of dishes,…
From Farm to Fork campaign will be present in several trade shows in China, including FMA, that will take place in Guangzhou on 24th-26th September, and CIIE, in Shanghai on 5th-11th November, both of great importance for the meat industry…
On top of the active social media and online promotion, this campaign will also organise and participate in a significant number of events. Due to the COVID-19 pandemic, we are constantly monitoring and assessing the risks of upcoming events to…
CAMPAIGN FINANCED 
