10 experts from Vietnam, China and the Philippines invited to Europe under the campaign “European Pork, A Smart Choice”, will visit Europe in September and October.

The trade mission will include importers, distributors, and key stakeholders in the pork industry from each country. The main objective of the visit will be to enable the participants to gain a comprehensive understanding of the main characteristics and high standards of European Pork production.

Visiting experts will have the opportunity to tour the factory where they will see first-hand the production chain, from sustainable farming practices and animal welfare standards to advanced engineering and quality control measures.

The trip to Europe aims to highlight the European Pork standard as a Smart Choice for importers and consumers alike. European Pork is known for its distinctive taste, quality, and safety. Strict regulations and rigorous standards ensure that every product meets the highest criteria. For importers and distributors, this means a premium and reliable product that meets the growing demands of discerning consumers. 

The trip to Spain and Portugal offers a unique opportunity for importers/experts from the three countries of Vietnam, China and the Philippines to gain a deeper understanding of European Pork.