The Philippines is pushing to restore its industry
The Philippines is one of the only ASEAN markets to record losses in production in recent years when by contrary the consumption of this meat has been rising steadily. While in 2012 the Philippine pork industry produced 3.08 million tonnes…
Portugal approved to export pork to the Philippines
The Philippines has officially approved six Portuguese meat establishments to export pork to the country, marking a significant expansion of EU-ASEAN trade relations. The authorisation, granted by the Philippine Department of Agriculture (DA), will take effect on February 6, 2025,…
EU Pork Masterclasses: a success in Manila and Cebu
The EU Pork: The Smart Choice Campaign successfully held its first-ever masterclasses in the Philippines, bringing world-class culinary training to aspiring chefs in Metro Manila (Quezon City) on April 1st and Cebu City on April 4th. In partnership with the prestigious International School for Culinary Arts…
EU Pork, The Smart Choice at Food and Hotel 2025
The EU Pork, The Smart Choice campaign made a remarkable impression at the Food & Hotel Vietnam Exhibition 2025, Vietnam’s largest and most influential food show. Held at the International Center for Exhibition from March 18th to 20th, the event...
Second round of Masterclasses in Vietnam: HCMC and Danang
The EU Pork, The Smart Choice campaign continued its successful series of masterclasses for the second time, hosting two events in Vietnam with a total of 93 participants. These masterclasses, once again held in collaboration with the A Au Vocational...
Masterclasses series returns to China in 2025
From 8th April to 22nd May, chefs and culinary enthusiasts in six Chinese cities will have the unique opportunity to delve deeper into the exceptional qualities of European pork. This exclusive series of masterclasses, led by renowned chefs, will showcase the…
EU Pork Masterclasses, for the first time in the Philippines!
EU Pork, The Smart Choice Campaign brings masterclasses for the first time to the Philippines. The debut will be held in two major cities: Metro Manila, Quezon City (April 1st) and Cebu City (April 4th). The cooperating school for this opportunity will be…
Tasting event for professionals in Guangzhou
On March 7, 2025, EU Pork, The Smart Choice campaign hosted a tasting event targetting industry professionals in Guangzhou. The activity took place at Park Hyatt hotel, with a total of 45 guests. This tasting event, through professional explanations, exquisite…
Video review | Masterclass in Danang 2025
Take a look at what happened at Danang Masterclass, and stay tuned for more!
