Upcoming tradeshow: CIIE
Preparations are at full speed for CIIE, taking place in Shanghai from November 5th to the 11th. After the cancellation of FMA 2020, CIIE will be the only trade fair for From Farm to Fork campaign in 2020. Several Spanish…
Restaurant weeks in Shenzhen
Four restaurants in Shenzhen will come together to provide the best dishes using European Pork from Spain and Portugal. They will have a “From Farm to Fork” menu featuring key pork cuts in different dishes; and decorations for a two-week…
China expects imports to cover around 5% of total pork consumption
The first three quarters of 2020 have seen pork imports of meat and offal soaring, as pork output in China has experienced falls for seven consecutive quarters and expectations for a swift recovery remain low. The latest data show a…
Chinese wholesale prices fall slightly
Tight supply market conditions have kept pork prices soaring in 2020 with small fluctuations due to the Chinese Government efforts to release frozen reserves and control food price inflation, but still well above previous years’ levels. From January to late…
China’s progress in rebuilding its pig population
Since the first recorded African Swine Fever case in the country in August 2018, China’s pig herd has been severely decimated. During 2020, with fewer outbreaks, the Chinese government has been trying to push for the rapid recovery of the…
Successful e-commerce promotion and live streaming at Benlai
The 35 days promotion at the e-commerce platform Benlai has been a success for European pork from Spain and Portugal in terms of reach, engagement from the audience, and sales. The promotion included the display of From Farm to Fork…
ASF Outbreak: July’s floods could slow down China’s herd recovery
Since early June, floods have severely impacted large areas of Southern China, primarily around the Yangtze basin, which extended to central and Eastern China during July. These floods have been described as the worst since 1998, according to official news…
E-commerce promotion at Benlai
After the success of the last e-commerce promotion activity at Chunbo, the From Farm to Fork campaign will soon launch a longer 35-day activity in Benlai (本来) a leading e-commerce platform that focusses on high quality and safe fresh products….
The impact of COVID-19 in China’s pork industry
The first half of the year has been heavily disrupted by COVID-19, and the pork industry is not an exception. From January to June, China has seen pork imports skyrocketing, with a value 277% higher than the same period of…
EU pork tasting in Guangzhou
As COVID-19 restrictions start to ease in China, the From Farm to Fork campaign is planning its first offline events to increase the promotional impact on Chinese food professionals. One of these events will consist on an EU pork tasting…
