Since early June, floods have severely impacted large areas of Southern China, primarily around the Yangtze basin, which extended to central and Eastern China during July. These floods have been described as the worst since 1998, according to official news…
After the success of the last e-commerce promotion activity at Chunbo, the From Farm to Fork campaign will soon launch a longer 35-day activity in Benlai (本来) a leading e-commerce platform that focusses on high quality and safe fresh products….
The first half of the year has been heavily disrupted by COVID-19, and the pork industry is not an exception. From January to June, China has seen pork imports skyrocketing, with a value 277% higher than the same period of…
As COVID-19 restrictions start to ease in China, the From Farm to Fork campaign is planning its first offline events to increase the promotional impact on Chinese food professionals. One of these events will consist on an EU pork tasting…
The China Merchandise Reserve Management Centre announced the release 10,000 tonnes of pork from the national reserves to auction them on August 21st. Chinese Ministry of Commerce, in coordination with the National Development and Reform Commission and the Ministry of…
CAMPAIGN FINANCED 
