EU Pork, Excellence from Farm to Fork has organised a series of master classes where chefs can learn about the characteristics and uses of EU pork, including all cuts and cold cuts. These master classes will be taught by professionals…
Despite the effect of COVID-19, 2020 was a busy year for the From Farm to Fork campaign, with plenty of events successfully executed. When the restrictions didn’t allow for live events, we collaborated with Benlai and Chunbo, two well-known e-commerce…
Chefs are key in the decision-making process of using pork. They know the products, make the menu, buy the food, and train their staff daily. In order to reach them in large numbers and introduce the campaign and EU pork…
Beijing will host the next campaign activity of 2021, featuring 4 widely known international restaurants, Migas Mercado, Niajo, Miam Miam and Cocotine. These restaurants will cooperate with the campaign to offer Beijingers a taste of EU pork from Spain and…
On January 8th, Dalian Commodity Exchange opened the market for trading hog futures after the initial announcement early in 2020 and years of planification. This is China’s first live delivery derivative, and it will provide a hedging tool for participants…
China imported 4.39 million tonnes of pork meat and 1.34 million tonnes of offal in 2020, with a value of 12.04 billion USD and 2.82 billion USD respectively, customs data showed earlier this year. This record imports took place as the world’s biggest consumer of pork stocked up after a plunge in its…
In mid-January, a new outbreak of African swine fever (ASF) was detected in southern China Guangdong province, the first reported case of the disease in China since late October 2020. It was closely followed by two reported outbreaks in Hong…
CAMPAIGN FINANCED 