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Posts Categorized: Activities

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Activities

Unveiling European Excellence: A Recap of “EU Pork, The Smart...

From September 18th to 23rd, a delegation of 10 Chinese professionals undertook a Study Trip to Europe, as part of the "EU Pork, The Smart Choice" campaign. Visiting Barcelona, Zaragoza in Spain, and Lisbon in Portugal, the group sought to...
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Activities

EU Pork Returns to the Spotlight at CIIE 2023

Join us from November 5th to November 10th at the National Exhibition and Convention Center in Shanghai As the world eagerly awaits the 2023 China International Import Expo (CIIE), we are excited to share that our campaign will once again...
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Activities

Horeca Promotion in Shenzhen successfully wrapped up!

From July 27th to August 9th, Shenzhen hosted a 14-day gastronomic celebration with food enthusiasts. Featuring premium EU Pork from Spain and Portugal, this event was a treat for the taste. Four renowned restaurants in Shenzhen opened their doors to...
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Activities

EU Pork Makes an Impact at WOFEX Manila 2023!

The WOFEX Exhibition recently completed its 22nd edition and the “EU Pork, the Smart Choice” campaign was part of it. Widely recognized as the largest and most influential food show in the Philippines, WOFEX attracted an impressive number of attendees...
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Activities

Did you miss it? Horeca promotion in Shenzhen – Video review

On the past July 27th, a sensational Restaurant Promotion Opening Ceremony was held at Morton’s Grille in Shenzhen, featuring premium pork from Spain and Portugal as part of the “EU Pork, The Smart Choice” campaign. Let’s take a quick bite…

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Activities

Tasting for Professionals in Xiamen

A tasting took place at the elegant Marco Polo Hotel in Xiamen, China, providing a remarkable opportunity for professionals from the region to indulge in the delectable flavours of European pork. On the 12th of May 2023, this event showcased...
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Activities

Debut of campaign at WOFEX Manila Exhibition 2023

The EU Pork, the Smart Choice campaign will make its presence known at the WOFEX Manila Exhibition 2023, which is recognized as the largest and most influential agriculture and food show in the Philippines. Having successfully completed 22 editions, the...
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Activities

Study Trip to Europe

Scheduled for September, the Study Trip to Europe holds great potential to significantly impact the perceptions of target professionals across various markets. The desired outcome will be achieved by bringing them to Europe, where they will have the opportunity to...
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Activities

Restaurant Promotion in Shenzhen

In July, a total of four restaurants will participate in a campaign to promote the consumption of EU pork. These restaurants will showcase a variety of cuisines, including both EU and local specialties. The promotion will involve the use of...
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Activities

EU Pork, The Smart Choice campaign’s Retail Promotion

This year, the EU Pork, The Smart Choice campaign collaborated with Corner's Deli and Olé, encompassing several cities throughout China, in ten different stores. Consumers were able to find ham, ribs, belly, collar among other EU Pork cuts, in their...
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