EU pork, Excellence From Farm to Fork campaign will hold a retail promotion in a total of 8 stores under 2 supermarket chains. These 8 stores include 4 stores of Jenny Lou’s in Beijing (duration: May 8th – June 7th) and 4 stores of Corner’s Deli in Guangzhou, Dongguan, and Sanya (duration: May 9th – June 7th). Moreover, the Guanhu Store of Jenny Lou’s (Beijing) and the Canton Place Shop of Corner’s Deli (Guangzhou) will hold an opening event on May 8th and May 9th respectively. In order to attract traffic, both stores being chosen for the opening event are centrally located in the city of Beijing/Guangzhou.
*Event Preview*
The opening event in Beijing will take place from 11 am to 12:30 pm on Saturday, 8th May, at Jenny Lou’s Guanhu Store branch (in Chinese: 婕妮璐观湖店), while in Guangzhou it will take place from 11 am to 12:30 pm on Sunday, 9th May, at Corner’s Deli Canton Place branch (in Chinese: 广粤天地店).
On pre-determined five days during the promotion period (dates vary by store), delicious EU pork tastings will be provided to in-store customers, including pork loin, pork belly, pork collar, and pork ribs. These pork products as well as European ham will be displayed in the fridge area for interested customers to purchase too.
Duration of promotion at Jenny Lou’s in Beijing: May 8th – June 7th
Participating stores of Jenny Lou’s are:
- Guanhu Store 观湖店
Beijing, Chaoyang District, Yard No. 88, No. 1, Fourth East Ring North, F1
- Sanlitun Store三里屯店
Beijing, Chaoyang District, No. 6, Sanlitun Beixiaojie
- Central Park Store 新城店
Beijing, Chaoyang District, 101 Building 17, Central Park International
- Xiangjiang Store 香江店
Beijing, Chaoyang District, No. 5, Laiguangying East Road, Xiangjiang Square, F1
* Important activities *
The three stores other than Guanhu Store will have the tasting and lucky draw on the following dates: May 9, May 16, May 29, May 30, and June 5. In addition to the above dates, Guanhu Store also offers these activities on May 8 and May 9. And for the first two days, in addition to the pork tasting mentioned above, customers in Guanhu Store can also taste the European ham which will be cut on-site by ham carvers.
Duration of promotion at Corner’s Deli in South China: May 9th – June 7th
Participating stores of Corner’s Deli are:
- Canton Place Shop 广粤天地店
Guangzhou, Tianhe District, Zhujiang New City Kaixuan New World, Canton Place, East Gate
- Man Lap Fong Shop 文立方店
Guangzhou, Yuexiu District, Ersha Island, No. 9, Qingbo Road, Man Lap Fong, 2F, L225-L230
- Dynatown Shop 星河传说店
Dongguan, Dongcheng East Road, Xinghe Chuanshuo Qifeng Tianxia, No. 13-14, Bauhinia Garden
- Summer Mall Shop 夏日百货店
Sanya, Dadonghai Yuya Avenue, Summer Mall, F5, Specialty Supermarket
* Important activities *
The three shops other than Canton Place Shop will have the tasting and lucky draw on the following dates: May 15, May 16, May 21, May 22, and May 23. In addition to the above dates, Canton Place Shop also offers these activities on May 9 and May 10. And for the first two days, in addition to the pork tasting mentioned above, customers in Canton Place Shop can also taste the European ham which will be cut on-site by ham carvers.
