Video review | Masterclass in Guangzhou 2025
With 45 participants, Guangzhou Masterclass was a success! Find the details of the event is this following recap video:
Tasting event for professionals in Guangzhou
On March 7, 2025, EU Pork, The Smart Choice campaign hosted a tasting event targetting industry professionals in Guangzhou. The activity took place at Park Hyatt hotel, with a total of 45 guests. This tasting event, through professional explanations, exquisite…
Video review | Tasting for professionals in Guangzhou 2025
On March 7th in Guangzhou, an amazing tasting for professionals took place. In case you missed it, take a look at the highlights of the event!
2022 EU Pork cooking contest!
Hefei hosts the first regional competition of our annual 2022 EU Pork cooking contest. In collaboration with New East Cuisine School, ten professional chefs from Hefei’s hotels & restaurants join together to show us their amazing cooking techniques. The competition…
Video Review | Open Day for Consumers in Guangzhou
Consumers from all around Guangzhou attended the EU Pork, Excellence from Farm to Fork Open Day event on July 16th. It was held during the inauguration of a Corner’s Deli supermarket store in Panyu, Guangzhou, and the Campaign was one…
Video review | Ham carving training in Guangzhou
16 Professionals gathered for a ham carving training in Guangzhou on July 8th. The event was led by two professional ham carvers, who presented the theory on the art of ham carving, the process and history of ham curing in…
2022 masterclass in Guangzhou
EU Pork, Excellence from Farm to Fork campaign cooperated with New East Cuisine cooking school for the series of masterclasses taking place in 2022. The third event took place within the school in Guangzhou, where 63 chef trainees participated in...
Video review | Masterclass in Guangzhou
60 chef trainees from New East Cuisine Cooking school participated in the third round of 2022 masterclass series, which took place in Guangzhou. Two expert chefs and one professional ham carver lead the participants through a series of theory and…
Don’t miss our Open Day for Consumers in Guangzhou
In order to increase consumer awareness and raise the number of activities that are directly aimed at consumers, European Pork, Excellence from Farm to Fork Campaign will take part in a “global foods” open day for consumers. The event will…
Cured ham, the EU’s “hero product”
EU ham is a ‘hero product’, spearheading the efforts to position EU pork as a quality product, trusted and recognised worldwide. The knowledge of this product among Chinese consumers is still low but it is growing rapidly, as shown in…
