“EU Pork, the Smart Choice” campaign once again made a successful appearance at WOFEX Manila 2024, the largest and most influential agriculture and food exhibition in the Philippines. Held at the SMX Convention Centre in Pasay, Metro Manila, from July 31st to August 3rd, the event gathered over 72,000 attendees and featured more than 700 exhibitors.

Its 54 sqm booth, thoughtfully designed to showcase the diverse cuts and premium quality of EU Pork, was a key attraction. Live demonstrations by experts, including professional ham carving and culinary sessions led by the chefs, engaged and educated visitors. The booth also provided a valuable platform for networking, media interviews, and industry discussions.

This was the campaign’s second participation at WOFEX Manila, and it reaffirmed the importance of this event in connecting with professionals within the pork industry. The enthusiasm and curiosity of the attendees underscored the growing interest in the high standards and versatility of EU Pork.

The 2024 edition of WOFEX Manila was another excellent opportunity to highlight the exceptional quality of EU Pork and strengthen its presence in the region.