The start of the year is also the beginning of the renewed efforts of the European Pork industry from Spain and Portugal to share information and promote this key product in China, Vietnam and the Philippines where the market is presenting exciting opportunities.

Our new slogan, “European Pork, the Smart Choice” reflects what EU pork is: a smart choice because production standards guarantee the highest respect for the environment for white pork production worldwide; unparalleled quality and safety; and strict mechanisms to ensure that pigs are well-taken care for throughout their lives.

Through centuries of breeding experience and the constant improvement and implementation of the technology available, EU Pork has archived the best quality meat that stands out for its juiciness and tenderness.

This campaign will run from 2023 to 2025 and includes live events such as master classes where 40 chefs per city will be taught by top experts in the field about EU pork characteristics and how to get the best taste from it, tastings where participants will enjoy different pork cuts and their perfect wine pairing, promotions in restaurants where customers can be mindful about their dish selection, participation in tradeshows to have a closer reach to importers and buyers’ missions to Europe, a first-hand approach where they will be introduced to European exporters and farms as well as culture, cuisine, cities, landscapes and traditions.

Regarding social media promotion, you can find us on every platform! You name it: WeChat, Weibo, Douyin, Douguo, Facebook and Instagram, where we will publish key market information, recipes, recommendations, promotions and updates about events targeting food and beverage professionals and consumers interested in premium pork.

Stay tuned for what we have prepared for this new campaign and remember, you can’t go wrong when choosing European pork for your business, family, or yourself!