Scheduled for September, the Study Trip to Europe holds great potential to significantly impact the perceptions of target professionals across various markets. The desired outcome will be achieved by bringing them to Europe, where they will have the opportunity to visit key industry establishments, restaurants, bars, and events. This immersive experience will enable them to witness firsthand our entire value chain, encompassing everything from farm to fork, while also gaining insights into our commitment to quality, safety, sustainability, and the various cuts we offer.

Furthermore, this trip will serve as a cultural bridge, connecting the professionals with European traditions, food, cuisine, cities, and landscapes. By immersing themselves in European culture, they will develop a deeper understanding and appreciation of our products.

The participating professionals primarily consist of importers, distributors, and sourcing departments, all of whom possess substantial purchasing power. The primary aim of this activity is to influence these decision-makers, encouraging them to consider substantial import volumes that can be effectively distributed through the designated channels. By showcasing the distinct qualities and advantages of our offerings during the Study Trip, we aspire to leave a lasting impression that will shape their future decisions in favour of our products.