Video review | Retail promotion in Landers in the Philippines
Take a look at what happened at the Opening event of Retail cooperation with Landers Superstore!
Philippines prioritises pork stability and trusted partners
It is a key moment for the pork sector in the Philippines. The government, via the Department of Agriculture in the Philippines (DA) and in the voice of its Secretary General Francisco Tiu Laurel Jr. has recently proposed to modify…
The first retail promotion in the Philippines is coming this August!
This time, the campaign is joining forces with Landers, one of the country’s largest retailers known for its wide range of international products. Their stores will be offering a selection of high-quality European pork for a month. Throughout the promotion,...
Upcoming study trips to Europe for industry professionals from Asia
This September and October, professionals from China, Vietnam, and the Philippines will be travelling to Europe as part of the EU Pork, The Smart Choice campaign. These three delegations will take part in a series of technical visits designed to...
The Philippines is pushing to restore its industry
The Philippines is one of the only ASEAN markets to record losses in production in recent years when by contrary the consumption of this meat has been rising steadily. While in 2012 the Philippine pork industry produced 3.08 million tonnes…
Portugal approved to export pork to the Philippines
The Philippines has officially approved six Portuguese meat establishments to export pork to the country, marking a significant expansion of EU-ASEAN trade relations. The authorisation, granted by the Philippine Department of Agriculture (DA), will take effect on February 6, 2025,…
EU Pork Masterclasses: a success in Manila and Cebu
The EU Pork: The Smart Choice Campaign successfully held its first-ever masterclasses in the Philippines, bringing world-class culinary training to aspiring chefs in Metro Manila (Quezon City) on April 1st and Cebu City on April 4th. In partnership with the prestigious International School for Culinary Arts…
EU Pork Masterclasses, for the first time in the Philippines!
EU Pork, The Smart Choice Campaign brings masterclasses for the first time to the Philippines. The debut will be held in two major cities: Metro Manila, Quezon City (April 1st) and Cebu City (April 4th). The cooperating school for this opportunity will be…
EU Pork, The Smart Choice: A Recap of 2024 Events
2024 was a great year for the "EU Pork, The Smart Choice" campaign, a series of diverse activities were executed throughout the three markets, showcasing the excellence of Spanish and Portuguese pork. Have a look at a summary of these...
