EU Pork: Excellence from Farm to Fork campaign concluded the year with the end of the second retail promotion of 2021.

The promotion was held in cooperation with seven 7Fresh stores located in Beijing, and lasted from December 10th to December 31st. Wrapping up the year with the taste of EU pork available to all Beijing consumers.

The stores were decorated with campaign materials, and featured four cuts of EU Pork from Spain and Portugal, including belly, ribs, loin and collar, as well as cured ham.

Prior to purchasing, consumers were able to taste the product cooked into delicious recipes all along the promotion, with several tasting days distributed among four of the seven stores.

The event was kick-started by an inaugural event, where EU authorities and retail representatives gave speeches about the importance of the cooperation between the EU and China in pork trade. You can take a look at the inaugural event pictures here!

During the inaugural event, a ham carver and a chef were present on site, to explain to the audience the characteristics of EU pork and the “From Farm to Fork” concept, which emphasizes and guarantees safety, traceability and quality all along the production and supply chain of EU pork.