“EU Pork, The Smart Choice” campaign recently wrapped up an extensive e-commerce promotion in China, showcasing European pork’s exceptional quality, safety, and versatility. During 22 days, the promotion reached consumers in more than 130 cities, thanks to the cooperation with the e-commerce platforms of Epermarket and Epermarket South.

Through targeted efforts, the campaign captured the attention of Chinese consumers. A specially designed EU Pork Pavilion offered detailed insights into the advantages of European pork while seamlessly connecting consumers to available products. In addition, a variety of promotional activities were introduced. Including weekly discounts, an interactive lucky draw with over 50 winners, and articles shared across Epermarket’s social media platforms, directing users to the campaign’s digital channels.

This e-commerce initiative has not only brought EU pork closer to Chinese households but also reinforced its reputation as a smart choice for quality-conscious consumers.

Stay tuned for upcoming promotions and activities, as we continue to bring the best of EU pork to your table!