Posts Tagged: China
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Xiamen welcomes the first Tasting for Professionals of the year!
Join us on May 12, 2023, in the vibrant city of Xiamen, China, as we embark on a delectable exploration of the finest pork from Europe. This exclusive event is specifically designed for professionals in the culinary and food industry,...The year began with an E-commerce promotion at Epermarket
The Smart Choice campaign in China has just successfully completed the first e-commerce promotion of EU pork, which started on the 29th of March and until the 17th of April. This time we collaborated with Epermarket a well-established, trusted, and…
Tracking the current ASF outbreak in China
Although Mainland China has not reported any ASF outbreaks to the World organisation for Animal Health (WAHIS), there is a general understanding that different infections this year began to surge relatively late in the season, around the Lunar New Year…
Vertical pig farming in China
For decades, many rural Chinese households raised backyard pigs, considered valuable livestock as a source of not only meat but also manure. Pigs also hold cultural significance as a symbol of prosperity because, historically, pork was served only on special…
2022’s Yearly Events Review
2022 was a challenging year for activities in China, there were many twists and turns that gave rise to a great logistical and implementation learning experience. Events were celebrated in the safest possible environment and with the high-quality, that distinguishes...Online Technical Seminars 2022
To finalise this year’s activities on a high note and reach a larger number of professionals to inform them about the characteristics of European pork from Spain and Portugal, we hosted 2 additional technical seminars online. The main objective of...Happening now: Billboards at wholesale markets
To increase professional awareness about the EU pork image and features, the From Farm to Fork campaign has a billboard in three cold-chain wholesale markets in China. These markets are located in Nanjing, Suzhou, and Shantou, all of them part...Happening now: E-commerce promotion with 7Fresh
From the 2nd of December until the 31st, the platform 7Fresh has EU pork products for sale, delivery, and enjoyment in a wide range of cities in China. 7Fresh is a local community supermarket chain under the ownership of JD.com....NDRC in coordination with Chinese farmers to stabilise supply
After failed attempts to stabilise the market by releasing pork reserves that began in September this year and continued during October, the National Development and Reform Commission (NDRC), the country’s top economic planner, increased its coordination with large-scale pig breeders…
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