From Farm to Fork campaign collaborated with two retail chains in China from 8 May to 8 June to promote EU pork among Chinese consumers. Four Corner’s Deli stores in Southern China. including Guangzhou, Dongguan and Sanya, and four Jenny Lou’s stores in Beijing participated in the promotion.

On the first day, both retail chains held an opening day activity in one of their stores, where consumers were able to taste the different EU pork cuts, enjoy a ham carving demonstration and tasting, and participate on social media games and quizzes.

Take a look at the video of the inauguration event in Guangzhou!