On 2020, From Farm to Fork campaign was present in four of Shenzhen’s top international restaurants, with an inauguration event for selected consumers and two weeks of promotion offering a special EU pork menu, with delicious pork dishes from Spain…
Curious about what the inside of our events look like? Take a look at the video of the tasting for professionals that tool place in Tianjin on January 26, where a selection of sector professionals including importers, distributors, restaurant and…
On January 26th, From Farm to Fork campaign held an EU pork tasting event for professionals in the Four Seasons Hotel in Tianjin. A selection of sector professionals including importers, distributors, restaurant and hotel representatives, e-commerce platforms and media agents…
On November 25th, the Sheraton Hotel in Shenzhen held an EU pork tasting event for professionals. Jack Gong, Executive Chef of the Shenzhen Sheraton and Huang Wei the Head Chef at Mezzo restaurant, used the target pork cuts of the…
Chefs are key in the decision-making process of using pork. Therefore, it is crucial for them to know the product well, use quality products, and be able to train their staff. To achieve this and create a value adding image,…
For two weeks starting on Friday, November 13th, four international cuisine restaurants in Shenzhen will have a “From Farm to Fork” menu available for consumers to taste different cuts of tasty EU pork. The menus include a variety of dishes,…
Preparations are at full speed for CIIE, taking place in Shanghai from November 5th to the 10th. After the cancellation of FMA 2020, CIIE will be the only trade fair for From Farm to Fork campaign in 2020. Several Spanish…
Four restaurants in Shenzhen will come together to provide the best dishes using European Pork from Spain and Portugal. They will have a “From Farm to Fork” menu featuring key pork cuts in different dishes; and decorations for a two-week…
The 35 days promotion at the e-commerce platform Benlai has been a success for European pork from Spain and Portugal in terms of reach, engagement from the audience, and sales. The promotion included the display of From Farm to Fork…
CAMPAIGN FINANCED 