EU Pork, The Smart Choice campaign is launching a new e-commerce promotion in cooperation with Benlai (本来生活), one of China’s leading online platforms. The three-week promotion will showcase premium pork from Spain and Portugal, bringing high-quality European products directly to consumers across all 31 provinces in China.

Benlai is known for its strong focus on food quality and safety, and boasts a user base of over 30 million mid- to high-income consumers who value premium, traceable products. Through this collaboration, EU pork will gain visibility among discerning shoppers who prioritise taste, reliability, and transparency.

The promotion will highlight a selection of pork cuts from the EU, known for their high safety standards, animal welfare practices, and flavour. Through Benlai’s nationwide distribution network and trusted reputation, the campaign aims to strengthen awareness and appreciation for European pork among Chinese consumers.

Starting in August, this partnership with Benlai marks another key step in expanding the campaign’s reach in the Chinese market and supporting long-term connections between European producers and Chinese buyers. Stay tuned for more details!