From 25 August to 21 September, EU Pork, The Smart Choice carried out a 28-day e-commerce promotion on Benlai, one of China’s leading online platforms for premium meat and fresh food. The activity successfully brought high-quality European pork directly to consumers across all 31 provinces, including major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Tianjin, and Wuxi.
A dedicated “EU Pork” pavilion page was created on Benlai’s WeChat Mini Program and App, showcasing the campaign’s key messages and providing detailed product information. Consumers could easily browse and purchase a wide selection of EU pork cuts. Digital banners and articles featuring EU pork content were displayed across Benlai’s platforms and social media channels, including WeChat, Red, and Weibo, while two livestreams demonstrated cooking and tasting EU pork, each lasting approximately two hours.
Achieving over 2,646,000 consumer exposures, the promotion demonstrated strong interest in European pork. In addition, this activity successfully reinforced the quality, traceability, and versatility of EU Pork, connecting Chinese consumers with premium European products in a convenient and engaging online environment.
