This year, the EU Pork, The Smart Choice campaign collaborated with Corner’s Deli and Olé, encompassing several cities throughout China, in ten different stores.

Consumers were able to find ham, ribs, belly, collar among other EU Pork cuts, in their favourites stores.

On Saturday, 3rd June 2023, an inaugural event was held at the Corner’s Deli Sihai City store situated in Panyu, Guangzhou.

The occasion included European authorities delivering opening remarks, engaging games, captivating cooking demonstrations, and the presentation of four delectable dishes highlighting EU pork. This allowed consumers to savour the exceptional quality of EU pork sourced from Spain and Portugal.

But that is not all! EU Pork, The Smart Choice campaign continues to expand its reach. Building on the triumph of the recent collaboration with Corner’s Deli and Olé, a new retail promotion is set to captivate consumers in Shanghai and Beijing. This upcoming event, taking place in four selected stores, promises to offer a wide selection of EU pork cuts. Stay tuned for more information on this eagerly anticipated promotion, as pork lovers in Shanghai and Beijing prepare to embark on a culinary journey showcasing the exceptional quality of EU pork sourced from Spain and Portugal.