2023 proved to be an exceptional year for the EU Pork, The Smart Choice campaign, featuring a series of activities showcasing the excellence of Spanish and Portuguese pork. The campaign unfolded in various cities, ensuring a great environment for attendees while upholding the high-quality standards synonymous with EU Pork. Take a look at a summary of the events:
Kick-Off Event in Manila The campaign commenced in Manila, Philippines, officially launching “EU Pork, The Smart Choice.” This event aimed to present the campaign to key market actors, featuring informative sessions, roundtable discussions, and a delightful tasting session of European pork recipes.
Kick-Off Event in Ho Chi Minh City Ho Chi Minh City witnessed the campaign’s launch, emphasizing the unique qualities of European pork. Attendees, including Vietnamese meat importers, engaged in discussions, and roundtables, and tasted a variety of Spanish and Portuguese pork tastings.
Promotion in E-commerce The e-commerce promotion with Epermarket proved successful, featuring EU pork characteristics and a variety of cuts More consumers were exposed to the product and had the possibility of tasting it, showcasing the importance of ecommerce in the Chinese market.
Tasting in Xiamen A sophisticated tasting event took place at Marco Polo Hotel in Xiamen, China. Professionals indulged in the flavours of European pork, accompanied by presentations on EU pork attributes, cooking demonstrations, and wine pairings.
Promotion in Retailers Collaborations with Corner’s Deli, Jenny Wang, Times Grocery, and Olé brought EU Pork to different stores across China. Inaugural events, cooking demonstrations, and delicious tastings highlighted the exceptional quality of EU Pork.
WOFEX Exhibition The campaign was part of the WOFEX Exhibition in the Philippines, showcasing European pork. With engaging activities, culinary demonstrations, and tastings, EU Pork left a mark on the largest food show in the Philippines.
Masterclasses A series of six masterclasses took place in Wuhan, Tianjin, Shanghai, Nanjing, Chengdu, and Guangzhou. Over 240 culinary chefs participated, expanding their knowledge of EU pork through theoretical sessions and hands-on workshops.
Horeca Shenzhen Shenzhen hosted a 14-day promotion in four renowned restaurants, offering unique menus, accompanied by different activities such as a lucky draw and ham tastings, leaving a lasting impression on food enthusiasts. Additionally, this promotion also included an inauguration event, allowing more than 40 consumers and stakeholders to experience firsthand the quality and tastiness of EU Pork.
Study Trip to Europe A delegation of 10 Chinese professionals embarked on a study trip to Europe, visiting Cataluña and Aragon in Spain, and Monsaraz and Lisbon in Portugal. The trip aimed to deepen their understanding of European pork, production methods, key features, and connection with the European culture.
CIIE Tradeshow The campaign participated in the China International Import Expo (CIIE), drawing attention with tastings, cooking demonstrations, and a diverse culinary showcase. Ambassadors from Spain and Portugal commended the booth’s offerings, showcasing the excellence of EU Pork.
Tasting for Professionals in Ho Chi Minh City Sofitel Saigon Plaza hosted a tasting event, where professionals experienced the versatility of European pork through a meticulously crafted 4-course menu. Insights on sustainability, food safety, quality, animal welfare, traceability, and taste were shared, enhancing the appreciation for EU Pork.
The EU Pork, The Smart Choice campaign, with its diverse events and strategic collaborations, continues to establish itself as a symbol of quality and excellence in the global pork industry. Stay tuned for more exciting updates and events in the coming years!
