To increase professional awareness about the EU pork image and features, the From Farm to Fork campaign has a billboard in three cold-chain wholesale markets in China. These markets are located in Nanjing, Suzhou, and Shantou, all of them part of the Tianhuan Frozen Products Wholesale Market.
The promotional campaign billboards are distributed as follows: 8 small billboards in Suzhou, 3 medium-sized in Nanjing, and one large billboard in Shantou. They are visible for 3 weeks, beginning the 12th of December and until the 31st.
The combination of the three wholesale markets guarantees a large target audience of professionals who will see the billboard, including meat importers and distributors. Each market includes 800 suppliers per city and an estimated visitor flow rate of around 6000 persons per day.