EU Pork launches nationwide e-commerce promotion with Benlai in China
EU Pork, The Smart Choice campaign is launching a new e-commerce promotion in cooperation with Benlai (本来生活), one of China's leading online platforms. The three-week promotion will showcase premium pork from Spain and Portugal, bringing high-quality European products directly to...
Upcoming study trips to Europe for industry professionals from Asia
This September and October, professionals from China, Vietnam, and the Philippines will be travelling to Europe as part of the EU Pork, The Smart Choice campaign. These three delegations will take part in a series of technical visits designed to...
Restaurant promotion in Tianjin 2025
Food lovers in Tianjin had the chance to enjoy something special this June, as four top restaurants joined the "EU Pork, The Smart Choice" campaign. From 13th to 27th June, diners were treated to exclusive menus featuring high-quality pork and...
Restaurant promotion is coming to Tianjin
Food lovers in Tianjin are in for a treat this June as four top restaurants join "EU Pork, The Smart Choice" campaign. From Friday, 13th June, diners can enjoy specially crafted menus featuring high-quality pork and ham from Spain and Portugal. This...
China trade shifts favour European Pork
The global trade landscape has seen a dynamic start to the year. Among all the movements and fluctuations that are taking place, pork is one of the major protagonists. In the United States, new policies aimed at revitalising domestic industries…
Masterclasses series returns to China in 2025
From 8th April to 22nd May, chefs and culinary enthusiasts in six Chinese cities will have the unique opportunity to delve deeper into the exceptional qualities of European pork. This exclusive series of masterclasses, led by renowned chefs, will showcase the…
EU Pork, The Smart Choice: A Recap of 2024 Events
2024 was a great year for the "EU Pork, The Smart Choice" campaign, a series of diverse activities were executed throughout the three markets, showcasing the excellence of Spanish and Portuguese pork. Have a look at a summary of these...
China regulates its supply to stay profitable
China’s pork production dropped by 0.8% in this third quarter compared to last year. With consumption patterns changing, and being difficult to predict, this decline is not new and has been the trend throughout these months. The Government is implementing...
Video review | CIIE 2024
Take a look at the exclusive video review, and see the details of what happened in CIIE 2024. See you again next year!
