EU Pork promotion reaches millions on Benlai e-commerce platform
From 25 August to 21 September, EU Pork, The Smart Choice carried out a 28-day e-commerce promotion on Benlai, one of China’s leading online platforms for premium meat and fresh food. The activity successfully brought high-quality European pork directly to...
EU Pork, The Smart Choice returns on the 8th CIIE edition
The campaign once again made its appearance at the China International Import Expo (CIIE). During this year’s edition, the campaign showcased the exceptional quality and diverse flavours of pork from Spain and Portugal to the domestic market through a series...
EU Pork, The Smart Choice returns to CIIE 2025
The 8th edition of the China International Import Expo (CIIE) will be held in Shanghai from November 5th to 10th. EU Pork, The Smart Choice will take part once again, with a booth located in pavilion 8.2 (booth number: 8.2A7-01),...
Weak prices and tariff concerns are rebounding imports in China’s pork market
As of early July 2025, China’s pork market continues to experience low prices as a consequence of an oversupplied environment. Expectations that prices would start recovering as 2025 advances haven’t yet come to reality. Since the beginning of the year,...
EU Pork launches nationwide e-commerce promotion with Benlai in China
EU Pork, The Smart Choice campaign is launching a new e-commerce promotion in cooperation with Benlai (本来生活), one of China's leading online platforms. The three-week promotion will showcase premium pork from Spain and Portugal, bringing high-quality European products directly to...
Upcoming study trips to Europe for industry professionals from Asia
This September and October, professionals from China, Vietnam, and the Philippines will be travelling to Europe as part of the EU Pork, The Smart Choice campaign. These three delegations will take part in a series of technical visits designed to...
Restaurant promotion in Tianjin 2025
Food lovers in Tianjin had the chance to enjoy something special this June, as four top restaurants joined the "EU Pork, The Smart Choice" campaign. From 13th to 27th June, diners were treated to exclusive menus featuring high-quality pork and...
Restaurant promotion is coming to Tianjin
Food lovers in Tianjin are in for a treat this June as four top restaurants join "EU Pork, The Smart Choice" campaign. From Friday, 13th June, diners can enjoy specially crafted menus featuring high-quality pork and ham from Spain and Portugal. This...
China trade shifts favour European Pork
The global trade landscape has seen a dynamic start to the year. Among all the movements and fluctuations that are taking place, pork is one of the major protagonists. In the United States, new policies aimed at revitalising domestic industries…
