This time, the campaign is joining forces with Landers, one of the country’s largest retailers known for its wide range of international products. Their stores will be offering a selection of high-quality European pork for a month.

Throughout the promotion, shoppers will be able to find different European pork cuts across 15 Landers locations. To mark the launch, there will be an opening event as well as sampling sessions in selected stores. Each participating store will feature dedicated campaign materials at the entrance, cashier area, and chilled section, so finding the products will be quick and easy.

More information will be shared soon—stay tuned!