How to eat EU ham in a variety of ways
EU cured ham can be eaten in a variety of ways, from the simplest way, straight from the plate, to most elaborate recipes, cooked or directly after carving, the options are endless! From Farm to Fork campaign has recently celebrated…
Our retail promotion activity just finished, take a look!
From Farm to Fork campaign collaborated with two retail chains in China from 8 May to 8 June to promote EU pork among Chinese consumers. Four Corner’s Deli stores in Southern China. including Guangzhou, Dongguan and Sanya, and four Jenny…
Beijing Horeca promo, did you miss it?
Whether you are a professional or a consumer, From Farm to Fork campaign has events for everyone! Do not miss out on the opportunity to taste delicious EU pork and attend exclusive events by following our social media and regularly…
EU pork tasting for professionals in Chengdu
On June 1st, the Ritz Carlton hotel in Chengdu hosted an EU pork tasting event for professionals. MC and Head Sommelier Henry Wu guided the audience through the event, which comprised of tasting four different dishes prepared by Simon Song,…
We’re not resting this summer, get ready for the next e-commerce
The From Farm to Fork campaign does not rest in summer! In July, the campaign will cooperate with Epermarket, an e-commerce platform focused on fresh and high-quality products. They deliver products to over 160 cities across China and will hold…
Upcoming activities: Ham carving training
Each of the campaign activities is different from each other but one of the things that do not change is that ham and ham carving always generate great interest among professionals and consumers alike. Capitalising in the growing number of…
China pork imports continue setting records
Despite the production increase and the shrinking domestic prices, China remains in a pork deficit and will continue to import large volumes of pork during 2021. Numbers peaked in March with over 1,255 million USD of pork imported, an all-time high,…
China’s rising pork output during Q1 amid lower prices
China reported an increase of 31.9% in Q1 pork output YoY, following an increase in the slaughter of pigs, as farmers tried to avoid the risk of disease during the first months of 2021 and sent pigs to slaughter early….
China’s Agriculture Ministry issued an ASF regional control system
During winter and early spring, China suffered from several reported outbreaks of ASF, some related to new variants that particularly affect breeding sows, increasing the mortality rate of piglets. Some of the reasons behind these new outbreaks were an exceptionally…
