Ten professionals from China, Vietnam, and the Philippines have been invited by the “EU Pork, The Smart Choice” campaign, to an educational study trip to Europe, scheduled to take place in September and October.

The delegations will consist of importers, distributors, and other key actors within the pork industry from each country. Their primary objective of the visit is to allow participants to gain a comprehensive understanding of the unique characteristics and high standards of European pork production.

The visiting professionals will have the opportunity to tour plants and factories where they will witness firsthand the entire production chain, from sustainable farming practices and animal welfare standards to advanced processing techniques and quality control measures.

The study trip aims to highlight why European pork stands out as a smart choice for importers and consumers alike. European pork is known for its exceptional taste, quality, and safety. Strict regulations and rigorous standards ensure that every product meets the highest criteria. For importers and distributors, this translates to a reliable and premium product that can meet the growing demands of discerning consumers.

The upcoming study trip to Spain and Portugal offers a unique opportunity for professionals from China, Vietnam, and the Philippines to gain a deeper understanding of European pork.