Chinese, Vietnamese, and Filipino delegations on their way to a Study trip to...
Ten professionals from China, Vietnam, and the Philippines have been invited by the “EU Pork, The Smart Choice” campaign, to an educational study trip to Europe, scheduled to take place in September and October. The delegations will consist of importers,...
Chinese prices are expected to increase, and consumption is rising
According to USDA data, it's estimated that China's pork production in 2024 will decrease by 1%. This is caused by decreased prices that has created a tough situation for Chinese pig farmers. The current average price dropped to 14.5 RMB/Kg...
Xiamen welcomes the first Tasting for Professionals of the year!
Join us on May 12, 2023, in the vibrant city of Xiamen, China, as we embark on a delectable exploration of the finest pork from Europe. This exclusive event is specifically designed for professionals in the culinary and food industry,...
The year began with an E-commerce promotion at Epermarket
The Smart Choice campaign in China has just successfully completed the first e-commerce promotion of EU pork, which started on the 29th of March and until the 17th of April. This time we collaborated with Epermarket a well-established, trusted, and…
Tracking the current ASF outbreak in China
Although Mainland China has not reported any ASF outbreaks to the World organisation for Animal Health (WAHIS), there is a general understanding that different infections this year began to surge relatively late in the season, around the Lunar New Year…
Vertical pig farming in China
For decades, many rural Chinese households raised backyard pigs, considered valuable livestock as a source of not only meat but also manure. Pigs also hold cultural significance as a symbol of prosperity because, historically, pork was served only on special…
2022’s Yearly Events Review
2022 was a challenging year for activities in China, there were many twists and turns that gave rise to a great logistical and implementation learning experience. Events were celebrated in the safest possible environment and with the high-quality, that distinguishes...
Online Technical Seminars 2022
To finalise this year’s activities on a high note and reach a larger number of professionals to inform them about the characteristics of European pork from Spain and Portugal, we hosted 2 additional technical seminars online. The main objective of...
