44 professionals enjoyed EU pork meat at a tasting in Chengdu
Earlier in June, 44 professionals gathered at the Ritz Carlton in Chengdu to learn about EU pork production process and to taste the four target cuts of the From Farm to Fork Campaign. MC and sommelier Henry Wu guided the...
A successful ham carving training in Beijing
13 industry experts including chefs, horeca professionals, e-commerce and retail representatives and KOLs gathered at the Waldorf Astoria hotel in Beijing on Thursday June 17th to learn all about ham carving. For three and a half hours, attendees were guided...
Our retail promotion activity just finished, take a look!
From Farm to Fork campaign collaborated with two retail chains in China from 8 May to 8 June to promote EU pork among Chinese consumers. Four Corner’s Deli stores in Southern China. including Guangzhou, Dongguan and Sanya, and four Jenny…
Beijing Horeca promo, did you miss it?
Whether you are a professional or a consumer, From Farm to Fork campaign has events for everyone! Do not miss out on the opportunity to taste delicious EU pork and attend exclusive events by following our social media and regularly…
EU pork tasting for professionals in Chengdu
On June 1st, the Ritz Carlton hotel in Chengdu hosted an EU pork tasting event for professionals. MC and Head Sommelier Henry Wu guided the audience through the event, which comprised of tasting four different dishes prepared by Simon Song,…
We’re not resting this summer, get ready for the next e-commerce
The From Farm to Fork campaign does not rest in summer! In July, the campaign will cooperate with Epermarket, an e-commerce platform focused on fresh and high-quality products. They deliver products to over 160 cities across China and will hold…
Upcoming activities: Ham carving training
Each of the campaign activities is different from each other but one of the things that do not change is that ham and ham carving always generate great interest among professionals and consumers alike. Capitalising in the growing number of…
We look forward to seeing you at the incoming EU Pork tasting in Chengdu this...
In the past year, domestic pork prices have remained high, with pork imports having reached a recorded high since 2019. In 2021, imported pork will be facing more opportunities and challenges. The European Union is the main sourcing partner for...
