In order to increase professional awareness levels on EU pork image and features, the From Farm to Fork campaign will have a billboard at the entrance of two high-level tradeshows focused on the meat and hospitality industry.
The first billboard will be visible at the entrance of China International Meat Industry Exhibition (CIMIE) in Qingdao, from September 15th to September 17th, with 50,000 to 60,000 professional visitors from the meat industry expected.
The second billboard will be placed at the entrance of China International Catering Industry Expo (CICIE), celebrated in Tianjin from September 24th to 26th, concurrent with Hotelex Tianjin. The tradeshows expect around 90,000 professional visitors from the hospitality industry.
The combination of the two fairs will guarantee a large target audience of professionals who will see the billboard, including meat importers, distributors and experts at CIMIE, as well as chefs and horeca professionals at CICIE/Hotelex.