Hefei hosts the first regional competition of our annual 2022 EU Pork cooking contest. In collaboration with New East Cuisine School, ten professional chefs from Hefei’s hotels & restaurants join together to show us their amazing cooking techniques. The competition…
Consumers from all around Guangzhou attended the EU Pork, Excellence from Farm to Fork Open Day event on July 16th. It was held during the inauguration of a Corner’s Deli supermarket store in Panyu, Guangzhou, and the Campaign was one…
16 Professionals gathered for a ham carving training in Guangzhou on July 8th. The event was led by two professional ham carvers, who presented the theory on the art of ham carving, the process and history of ham curing in…
60 chef trainees from New East Cuisine Cooking school participated in the third round of 2022 masterclass series, which took place in Guangzhou. Two expert chefs and one professional ham carver lead the participants through a series of theory and…
In order to increase consumer awareness and raise the number of activities that are directly aimed at consumers, European Pork, Excellence from Farm to Fork Campaign will take part in a “global foods” open day for consumers. The event will…
EU ham is a ‘hero product’, spearheading the efforts to position EU pork as a quality product, trusted and recognised worldwide. The knowledge of this product among Chinese consumers is still low but it is growing rapidly, as shown in…
This training is aimed at professionals in the sector, for them to become experts on the use of ham and ham carving. This activity will also connect them with the European culture in terms of food, cuisine, and traditions. The…
CAMPAIGN FINANCED 