The From Farm to Fork campaign does not rest in summer! In July, the campaign will cooperate with Epermarket, an e-commerce platform focused on fresh and high-quality products. They deliver products to over 160 cities across China and will hold a promotion for 15 days in which EU pork products will be available to their wide network of consumers.
The promotion includes the display of From Farm to Fork banners, an EU pavilion with several references of EU pork from Spain and Portugal including the target cuts and cold cuts, and several publications on the platform’s social media.
Moreover, the promotion will offer different coupons for product purchase along with gift bags, lucky draws and games to increase consumer interaction and spread the knowledge about EU pork key characteristics.