Video review of Suzhou Cooking Competition
Take a look at the video review of the first qualifying round for the From Farm to Fork campaign annual cooking competition, which was held in Suzhou on November 30th:
A wrap up of 2021
2021 was a busy year for the From Farm to Fork Campaign, it included 17 activities, some of them held in several cities, amounting to a total of 24 events, distributed among online promotions and physical activities. The campaign had…
Rising concentration in China’s swine production capacity
Historically, over 95% of the swine inventory was scattered in small family holdings, with over 130 million rural households raising pigs in the early 2000s, according to the Agricultural Census. However, the industry has changed rapidly in recent years, with…
China records highest third-quarter pork output in three years
China’s third-quarter pork production surged to its highest in three years, pushing prices down during Q2 and Q3 and leading to a fall on imports after summer, especially in some cuts. Since March, China has significantly reduced its purchases of…
Chinese industry losses trigger large-scale culling
The Chinese market has been fluctuating following one of its usual deep cycles of very intense highs and lows. After the unexpected rise in supply of the first three quarters of the year, which pushed down the prices, the industry…
Take a look at our plans for 2022
The final year of the campaign is loaded with activities catering to professionals and consumers alike. 2022’s activities include 3 tastings for professionals, 3 technical seminars, 3 horeca promotions, participation in 3 tradeshows, promotions in retail chains and in e-commerce…
Happening now: cooking competition review
Chefs are one of the key target audiences of the campaign, as they have an important role in the decision-making process of purchasing and using different ingredients, including pork. In order to enlarge the pool of high-ranking chefs aware of…
Retail promotion with 7Fresh
EU pork is coming to 7fresh supermarket chain! 7Fresh is an omnichannel supermarket chain under the ownership of JD.com. It is a local community supermarket chain focused on providing fresh food and cooking-related utensils to consumers. The concept relies on…
Get ready for Christmas with EU Pork at 7 Fresh!
Consumers across Beijing can purchase EU pork in 7 supermarkets from the well known chain 7 Fresh, part of Jingdong.com. From Farm to Fork is cooperating with the retail from December 10-31, so make sure you visit selected stores for…
Peek inside one of latest events: Chengdu horeca promo
Take a look at the video from the inaugural event of Chengdu restaurant promotion that took place last month at Shamrock restaurant.
