Each of the campaign activities is different from each other but one of the things that do not change is that ham and ham carving always generate great interest among professionals and consumers alike.

In order to benefit the growing number of industry professionals who are willing to specialize in ham carving, the From Farm to Fork campaign is organising a ham carving training in Chongqing, which will provide professionals and an exclusive group of KOLs with the opportunity to have a thorough understanding of EU ham and the ham carving process.

This training will take place at Crowne Plaza hotel in Jiefangbei on March 9th, and is aimed at professionals in the sector. They will become experts on the use of ham and ham carving. This activity will also connect them with the European culture in terms of food, cuisine, and traditions.

The session will consist of a theory master class and practice, in which professional ham carvers Qiuxu Zhang and Nic Deng will work directly with the participants and teach them one by one the key aspects of ham carving.

In the first hour, our carvers will review the whole production process of the ham, different relevant key characteristics of EU pork, as well as some aspects about the tradition and the ham carving process.

Then, attendees will be divided into two groups, for a better learning experience, and will be taught about all the aspects involved in the ham carving, including the jamonero stand, carving knives, starting the carving, turning the ham, among many others.

During the practical teaching, attendees will also learn about the cultural aspects, cuisine and tradition, as well as the ham eating experience, making their own tapa style dishes using the carved ham.

Afterwards, they will enjoy a cooking demonstration by hotel head chef Kevin Tang, and a set meal including several dishes featuring the carved ham with ideal EU wine pairing by the hand of a professional sommelier to enhance the flavour of the ham, reinforcing the idea of carving and eating the ham as an experience, rather than just a product.

Don’t hesitate to contact us if you are an industry professional and would to take part in the activity.