Forty-eight F&B professionals gathered for a tasting of EU pork products at the very fancy Fairmont hotel in Wuhan on September 1st. The event began with an introduction to ham carving and tasting by the professional carver Andy Xiao. Afterward,…
EU ham is a ‘hero product’, spearheading the efforts to position EU pork as a quality product, trusted and recognised worldwide. The knowledge of this product among Chinese consumers is still low but it is growing rapidly, as shown in…
F&B industry professionals, KOL and media agents gathered at Migas Mercado, one of the most well-known Spanish restaurants in Beijing, on last April 20th to learn about ham carving theory and technique. Ham carving is considered a sort of art…
Beijing professionals, media and KOLs will have an opportunity to learn all about ham carving in one of the most iconic Spanish restaurants in the capital, Migas Mercado! Selected professionals will gather for a masterclass on all things ham related,…
On March 9th, a selected group of professionals gathered in Chongqing Crowne Plaza event to enjoy a complete training about ham carving, which included theory session, practical training, and a set dinner with dishes made with ham. Take a look…
This training is aimed at professionals in the sector, for them to become experts on the use of ham and ham carving. This activity will also connect them with the European culture in terms of food, cuisine, and traditions. The…
Each of the campaign activities is different from each other but one of the things that do not change is that ham and ham carving always generate great interest among professionals and consumers alike. In order to benefit the growing number of…
CAMPAIGN FINANCED 
