From the 2nd of December until the 31st, the platform 7Fresh has EU pork products for sale, delivery, and enjoyment in a wide range of cities in China.
7Fresh is a local community supermarket chain under the ownership of JD.com. It is focused on providing fresh food and cooking-related utensils to consumers. The concept relies on the “restaurant + fresh food store + convenience store” idea, providing daily groceries, ready-to-cook, and ready-to-eat food. It opened in 2019 in Beijing, with stores ranging between 300-400 sqm area. The supermarket’s products include live seafood, meat, dairy and fresh fruits, and vegetables.
This e-commerce promo is having a high reach on social media as the marketing is delivered through WeChat, the most important social media channel in China. The visual materials include not just photos of the products on sale, but also banners displaying the main characteristics of EU pork from Spain and Portugal, which helps broaden the specific knowledge of the customers.
Some of the highlights of the promotion include a presentation of Serrano ham, ribs, belly, and loin from Spain and Portugal. This campaign promises to have as good a return as the last retail promotion also with 7Fresh, given the high profile of their customers and their particular interest in imported goods from the European Union and the recognition of the high-quality products from this platform.