EU Pork, The Smart Choice: A Recap of 2023 Events
2023 proved to be an exceptional year for the EU Pork, The Smart Choice campaign, featuring a series of activities showcasing the excellence of Spanish and Portuguese pork. The campaign unfolded in various cities, ensuring a great environment for attendees...
“EU Pork, The Smart Choice” Campaign, present at the 6th CIIE...
The sixth China International Import Expo (CIIE) took place from Sunday, November 5th till Friday, November 10th. It has received acclaim from foreign leaders and officials for its contributions to providing business opportunities to global enterprises, fostering international trade and...
Looking back at our tasting event for professionals in Ho Chi Minh City
The first Tasting for Professionals in Ho Chi Minh City, Vietnam, took place at Sofitel Saigon Plaza on the 17th of October 2023. The event provided a unique opportunity for a group of professionals from the region to savour the...
Did you miss it? Horeca promotion in Shenzhen – Video review
On the past July 27th, a sensational Restaurant Promotion Opening Ceremony was held at Morton’s Grille in Shenzhen, featuring premium pork from Spain and Portugal as part of the “EU Pork, The Smart Choice” campaign. Let’s take a quick bite…
EU Pork, The Smart Choice campaign’s Retail Promotion
This year, the EU Pork, The Smart Choice campaign collaborated with Corner's Deli and Olé, encompassing several cities throughout China, in ten different stores. Consumers were able to find ham, ribs, belly, collar among other EU Pork cuts, in their...
EU Pork Masterclass Series 2023
EU Pork, Masterclass series 2023 have successfully finished! During the second quarter of the year, a series of six masterclasses were conducted in Wuhan, Tianjin, Shanghai, Nanjing, Chengdu, and culminated in Guangzhou. These activities provided an opportunity for over 240...
Video Review | Retail Promotion Opening event at Corner’s Deli
Take a look at the highlights of the opening event at Corner’s Deli Panyu store for EU Pork, The Smart Choice campaign’s retail promotion! Guests enjoyed European authorities opening remarks, games, cooking demonstrations, and four dishes featuring EU pork, but…
Video review | Masterclass in Wuhan
Eu Pork, The Smart Choice campaign’s masterclasses series has started! Witness the culinary journey of 40 chef trainees from Omick School as they take part in the first masterclass of 2023, held in Wuhan. Participants learnt about the characteristics of…
