Forty-one commensals gathered to enjoy EU pork products at Burge’s Bistro & Bar in Sanlitun, the heart of the nightlife in Beijing, on August 17th. The Opening Day lunch featured welcome drinks, a brief introduction to European pork, and a…
60 chef trainees from New East Cuisine Cooking School participated in the fourth and last round of 2022 masterclass series, which took place in Hefei on July 21st. For a whole day, participants learnt about the characteristics of EU Pork…
60 chef trainees from New East Cuisine Cooking school participated in the first round of 2022 masterclass series, which took place in Chengdu. They explored the uses and characteristics of EU Pork from Spain and Portugal through theory and practice…
Consumers from all around Guangzhou attended the EU Pork, Excellence from Farm to Fork Open Day event on July 16th. It was held during the inauguration of a Corner’s Deli supermarket store in Panyu, Guangzhou, and the Campaign was one…
16 Professionals gathered for a ham carving training in Guangzhou on July 8th. The event was led by two professional ham carvers, who presented the theory on the art of ham carving, the process and history of ham curing in…
35 professionals gathered for a tasting of EU pork products at Kempinski hotel in Beijing on July 5th. They enjoyed a set menu of three cuts of EU Pork from Spain and Portugal, while watching a live cooking demonstration of…
60 chef trainees from New East Cuisine Cooking school participated in the second round of 2022 masterclass series, which took place in Dalian. With the guidance of several experts, masterclass participants enjoyed a full day of learning about the characteristics…
60 chef trainees from New East Cuisine Cooking school participated in the third round of 2022 masterclass series, which took place in Guangzhou. Two expert chefs and one professional ham carver lead the participants through a series of theory and…
CAMPAIGN FINANCED 