During September, From Farm to Fork campaign will hold two different technical seminars in Qingdao and Tianjin, aimed at professionals from the sector. These seminars will take place within two tradeshows to reach a higher number of professionals, China International Meat Industry Exhibition (CIMIE) in Qingdao, and the China International Catering Industry Expo in Tianjin.

CIMIE will take place in Qingdao from September 15-17, it is organized by China Meat Association and the International Meat Secretariat and it will be the host for the first technical seminar of the EU pork promotional campaign. The China International Catering Industry Expo will be held in Tianjin parallel to Hotelex, on September 24-26, and will be the location of the second technical seminar of the year.

All meat professionals attending the fairs are invited to participate, learn more about the key characteristics of EU pork and get to taste four different cuts: belly, ribs, loin and collar.

During the 2-hour events, an expert will go through the key attributes of EU pork, the characteristics of the different cuts, and the production process empathizing from farm to fork safety and quality standards. The main objective of these seminars is to provide technical information to professionals, focusing on the different cuts promoted within the campaign, their characteristics, and the key messages featured. To complement the technical information, a chef will perform a cutting and cooking demonstration of the four cuts, which will be later distributed among attendees to taste in small sampling sizes, along with a selection of EU wines made available.

Moreover, there will be a ham carving session, where a professional ham carver explains the key ham curing process and goes over the carving technique, while providing ham samples for attendees to taste.