The final year of the campaign is loaded with activities catering to professionals and consumers alike. 2022’s activities include 3 tastings for professionals, 3 technical seminars, 3 horeca promotions, participation in 3 tradeshows, promotions in retail chains and in e-commerce…
Chefs are one of the key target audiences of the campaign, as they have an important role in the decision-making process of purchasing and using different ingredients, including pork. In order to enlarge the pool of high-ranking chefs aware of…
EU pork is coming to 7fresh supermarket chain! 7Fresh is an omnichannel supermarket chain under the ownership of JD.com. It is a local community supermarket chain focused on providing fresh food and cooking-related utensils to consumers. The concept relies on…
Consumers across Beijing can purchase EU pork in 7 supermarkets from the well known chain 7 Fresh, part of Jingdong.com. From Farm to Fork is cooperating with the retail from December 10-31, so make sure you visit selected stores for…
Take a look at the video from the inaugural event of Chengdu restaurant promotion that took place last month at Shamrock restaurant.
Ten talented Suzhou chefs gathered at Wangsen Cooking School facilities today to amaze judges and audience with their delicious EU Pork dishes creations. Recipes were carefully selected to highlight the best characteristics of each of the cuts used, pork belly,…
Suzhou will host the first regional competition of our annual EU Pork cooking contest this 2021. In collaboration with Wangsen Cooking School, ten professional chefs from Suzhou restaurants will participate in the first round of this year’s competition. The competition…
On October 26, Chunbo launched their new collaboration with EU Pork campaign, featuring different cuts of pork from Spain and Portugal on their website, app and Wechat mini-program. This promotion will last for two weeks until November 9th, and it…
CAMPAIGN FINANCED 