Video Review | Retail Promotion Opening event at Corner’s Deli
Take a look at the highlights of the opening event at Corner’s Deli Panyu store for EU Pork, The Smart Choice campaign’s retail promotion! Guests enjoyed European authorities opening remarks, games, cooking demonstrations, and four dishes featuring EU pork, but…
2023 Retail promotion with Corner’s Deli and Olé
The 2023 retail promotion has started! This year, EU Pork, The Smart Choice campaign is cooperating with Corner’s Deli and Olé in a total of 10 stores across China. An inauguration event will take place on Saturday, 3rd June 2023, at...
Upcoming Event: EU Pork Masterclass Series
EU Pork, The Smart Choice campaign, is delighted to announce a masterclass series offering a learning opportunity for culinary chefs across six prominent cities in China, including Guangzhou, Tianjin, Chengdu, Shanghai, Nanjing, and Wuhan. The inaugural masterclass will be held...
Xiamen welcomes the first Tasting for Professionals of the year!
Join us on May 12, 2023, in the vibrant city of Xiamen, China, as we embark on a delectable exploration of the finest pork from Europe. This exclusive event is specifically designed for professionals in the culinary and food industry,...
2022’s Yearly Events Review
2022 was a challenging year for activities in China, there were many twists and turns that gave rise to a great logistical and implementation learning experience. Events were celebrated in the safest possible environment and with the high-quality, that distinguishes...
Online Technical Seminars 2022
To finalise this year’s activities on a high note and reach a larger number of professionals to inform them about the characteristics of European pork from Spain and Portugal, we hosted 2 additional technical seminars online. The main objective of...
Happening now: Billboards at wholesale markets
To increase professional awareness about the EU pork image and features, the From Farm to Fork campaign has a billboard in three cold-chain wholesale markets in China. These markets are located in Nanjing, Suzhou, and Shantou, all of them part...
Happening now: E-commerce promotion with 7Fresh
From the 2nd of December until the 31st, the platform 7Fresh has EU pork products for sale, delivery, and enjoyment in a wide range of cities in China. 7Fresh is a local community supermarket chain under the ownership of JD.com....
